About Aveda: Know Your Products
The Aveda brand was founded in 1978 by Horst Rechelbacher who began his career as a stylist in Europe during the 1960's. While studying meditation in India, Rechelbacker became familiar with Ayurveda principles, an ancient holistic principle of healing which strives to bring balance to your mind, body and spirit. This inspired vision has brought us Aveda. This use of flower and plant essences allows you to connect with natural resources which heal and enhance hair and skin leaving you balanced and refreshed.
Aveda's commitment to this mission is evident by bringing you exceptional products but also through the sourcing of their ingredients as well as the packaging.
"Aveda tries to ensure our products will not only benefit our customers through exceptional performance, but will positively impact the people and economies from which the product's ingredients are sourced."
"With every package we develop, we're mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials."

For more information on Aveda's green promise check out
Aveda's ingredient sourcing
For more information on what's in your products
check out Aveda's ingredient glossary
"Beauty is as Beauty Does"
I love this video, it makes a strong statement and describes one of the reasons I wanted to be a stylist to begin with. Check it out

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